4 Reasons Why Nobody Reads Your Website or Blog

It’s very easy to pick a website that’s been a ‘copy and paste’ job from a sales brochure or print ad. They are usually very long, wordy and difficult to read online. Often, these people have made the fatal mistake of not writing for the web.Writing for the web is very different to that of traditional print media, because users don’t actually read the text – they scan it.

To make your website easier to digest online, here are my top 4 tips on writing for the web & making your readers read your blog, instead of just visiting & going away ., Never coming back.

TIP 1 -Users Don’t Read – They Scan

As mentioned earlier, users don’t read text on a web-page as they would from a newspaper, they scan it. Studies have shown that around 79 per cent of test users always scanned a page they came across with only 16 per cent reading it word by word. In order to make important text stand out, there are many formatting elements available including

Bolded Text Billeted Lists Headings and Subheadings Typeface size. As a general guide, try and halve the word count of traditional text and include only one idea per paragraph as users will skip over any further information.

TIP 2 – Keep it Narrow

It’s common knowledge that the longer the text is horizontally, the less likely it is to be read. Newspapers have known this secret for years and continue to write articles with short column widths. The good news is, it’s easy to employ by using narrow columns supplemented with pictures etc. to fill up the remaining space.

TIP 3 – Important Text Above the Fold

What is ‘the fold’ some of you may be asking? The fold is the line that divides the page first visible to a visitor from the part she or he has to scroll to see. Of course this line will change depending on the users screen resolution, but studies show that most users are working with a resolution of 1024×768 or above.Make sure your important ‘calls to action’ and links above the fold, with supplementary text following towards the end of the page.

TIP 4 – Don’t Forget Search Engines

Never forget that your content makes or breaks your search engine ranking. In a Post, I covered my top 5 tips on how to write good content with search engines in mind, so make sure to employ these tips when writing your web-page copy.

Hope, this would provide you all with some more insides from the reader perceptive. One of the other things, which should ever blogger go is making your reader a friend outside your blog environment (Do I mean via Social Media)

You can follow me on Twitter at http://twitter.com/binterest.Do stay tuned to Binterest.com for more, Best Way 2 do it, Subscribe to Binterest's Feed Updates

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Comment by jasper courier — February 20, 2010 @ 8:09 AM

Good post that has given me stuff to think about. One thing that I've been aware of is that I forget to highlight content very often. This is a good reminder to smarten up! :) Now I have a couple of other things to shape up about. I like posts where I actually learn something practical.

Gwen McCauley
My recent post How do I find places?

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Very helpful info indeed! I saw this on twitter by a follower post, I'm glad I clicked on it.

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Comment by PAKMAN — February 21, 2010 @ 4:12 AM

In my experience I've found it's actually dependent on the niche you're writing for.

For example the self improvement niche has been found to read longer articles because they are after something informative to take away. Whereas the gadget niche for example seems to be best served by short posts.

Don't forget you're writing for a human audience. They should be the number 1 consideration before all this IMHO.
My recent post Expert Interview: Rose DesRochers – Building Online Communities

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My recent post What do the most expensive Adword keywords tell us?

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Comment by Allison Rizk — February 25, 2010 @ 4:06 PM

Thanks for Appreciation dear

Comment by Binterest — February 25, 2010 @ 1:28 PM

Readers don't have enough time to go through the entire post at any given moment , that is the reason we has a blogger should post titles & highlight the keywords or key statements in the given post . Thanks for the reply dear ,.

Comment by Binterest — February 25, 2010 @ 1:29 PM

Thanks for the Comment dear .,

I wish I knew about this before I started a blog. Luckily, I THINK I am doing these things…but I see plenty of crappy ones that could use your advice. Thanks for posting!

It's amazing how much goes into executing a successful blogsite – but when you are doing what you love, it makes it soooooooooo worth it!

Allison
My recent post Definitive Decades and Defining Moments

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