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No More Feedburner for your feeds. Its Google Feed Burner….

After a week of speculation and rumor, FeedBurner announced on Friday it had agreed to be acquired by Google. FeedBurner is a privately-held Chicago company that syndicates more than 700,000 bloggers and podcasters.

Terms of the purchase were not disclosed. A Reuters report estimated the price at around $100 million.

Neither company issued a press release. Instead, they did it the Web 2.0 way: it was announced in blog postings. Susan Wojcicki, vice president of product management at Google (Quote) announced the deal in the Official Google blog while FeedBurner co-founder and CEO Dick Costolo did the same with a blog posting entitled It’s True-gle!.

As you know, Google constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, they constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.

For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads.

Google has uploaded the Audio of the Press Call, on June 01 June 2007, If you’re interested, listen to the 45-minute audio file of our press call today with FeedBurner CEO Dick Costolo. (It takes a minute to load.)

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