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7 Corporate Phobias to Use Social Media | Surpass them !

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How to surpass / overwhelm corporate phobia for use of social media ? The Only thing more popular then Social media today, is Questioning the social media for its side effects via various corporate worldwide. Making Social Media Marketing smaller then Questioning Social Media Marketing. It clear that 60 percent of the companies would be having their online presences by 2010, but question to be asked is how many would be successful ? Before I go to the Corporate Phobia in Social Media, lets look at .,

This Article on Corporate Phobias is in continuation of Reasons to Use Social Media (Twitter, Facebook, etc) at Work Posted Previously on Binterest.

Mashable’s insights on how social media can aid companies in being more socially responsible :

  1. Getting to Know Your Constituents
  2. Influencing Customers as Citizens
  3. Getting Your Good Work Out There

More than 50% of companies that have established an online community will fail to establish mutual purpose, ultimately eroding customer and company values – Gartner Prediction – Lets Prove it Wrong

7 Corporate Phobia to Use Social Media | How to Surpass them ?

Phobia #1 : The public will eat us alive

The blunt answer – If so, they’re doing it already. You’re just not there to hear it. Or defend yourself.

The practical answer – Your critics aren’t waiting for you to use social media. Your customers are.

Phobia #2 : We can’t trust our employees

The blunt answer – Then why are you paying them ?

The practical answer – If you trust someone to talk to your customers, you can trust them to use social media.

Phobia #3 : We’ll lose control of our brand

The blunt answer – You’re more likely to find out what your brand really is.

The practical answer – Social media is the ultimate way to prove your brand promise and make it a reality.

Phobia #4 : If we screw up, it’ll haunt us on the web forever

The blunt answer – That’s called accountability.

The practical answer – True, the web has a long memory. But it’s never too late to improve.

Phobia #5 : Our audience doesn’t use social media

The blunt answer – Then your audience must be deceased.

The practical answer – Every generation is embracing social media, but not in the same ways.

Phobia #6 : We don’t have time or staffing for social media

The blunt answer – Then start small and let the work prove its own value.

The practical answer – It takes less time than you’d think. Soon, it’s just a part of your daily life.

Phobia #7 : We can’t predict the ROI

The blunt answer – You can’t predict the return on an investment you don’t make.

The practical answer – Social media is one of the most measurable marketing tools in existence. You just have to decide what to measure.

My Personal take on How to Use Social Media at Corporate Level ? is Use it as simple as other communication tool like rodios, media banners, television ads or even as a customer phones but atleast give it a try to know how would it work in your favor.

More Interesting Articles; over the Internet on Corporate Social Media includes ;

What’s Your Take on Corporate Use of Social Media ? Please Tell Us via Comments .,

You can follow me on Twitter at http://twitter.com/binterest.Do stay tuned to Binterest.com for more, Best Way 2 do it, Subscribe to Binterest's Feed Updates

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    Comment by MindGames — March 16, 2010 @ 4:19 PM

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