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Google has acquired FeedBurner. Its the best annoucement in the resect time for the bloggers from the google after they have acquired blogspot.

So, with out wasting any further time, lets get started to pick out the reasons of google acquiring the FeedBurner: -

1. 360-degree view for the Google users. Adding one more service in their bag increasing more and more trust of the users in Google.

2. Giving Competition in the Blog market to Yahoo 360, Wordpress, Xanga and manymore with their own feed reader named as google reader and now feed burner would be named as Google feed burner.

3. Google’s competencies and focus around publisher analytics, distribution, and monetization map perfectly to FeedBurner suite of services like RSS, Plugin to subscribe to the Feed, etc.,

4. Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business. By combining our market leading feed metrics with Google’s market leading site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience.

5. ‘Total perspective for the blogger around the world’ has long been a goal of Google and thinking combined analytics offering on Google Analytics with Feed Buner Feeds is going to provide publishers with previously undiscovered insights and opportunities.

6. Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner’s technology and talented team are a great addition to Google’s current solutions for advertisers and publishers.

7. Feed Based Advertising: As more and more content emerges on the web, users are looking for an easier way to aggregate that content. We think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality user experience.

8. The measurement of awareness advertising is evolving from unique impressions to audience engagement. By providing our hundreds of thousands of publishers with Google’s world-class advertising marketplace and metrics, we can provide far more value to publishers and begin to deliver this next step in ROI measurement to advertisers.

9. Speed of innovation. Feed Burner have always prided ourselves in our ability to deliver extensive functionality to the market rapidly. As they have grown to hundreds of thousands of publishers with global demands, FeedBurner are delighted to be combining forces with an organization that has a deep understanding of the most efficient ways in which to deploy significant functionality to the widest possible audience

10. Ten is not the reason but a Question to all you readers.

What are Google’s plans for integrating FeedBurner into Google technology?
Will it become part of the Google advertising platform and/or Google Reader?
Will it be integrated into Google Analytics?

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